About For The Luv Of It

How it Began

For the Luv of It is Vancouver’s hottest new pro­duc­tion show­cas­ing Vancouver’s up and com­ing vocal and dance tal­ent. It all started with “Twist of Fate”, a suc­cess­ful fundraiser for LA dancer and chore­o­g­ra­pher Steve Stan­ton. Pro­ducer, Carla Marie Cather­wood pulled together some of the best in Vancouver’s dance and vocal scene and rocked the house at Richards on Richards to a sold out crowd of 600, rais­ing over $7500 for the injured dancer. “I saw the audi­ence response we had for all the per­form­ers, and just knew I had to keep it going.” Said Ms. Cather­wood. “There is so much tal­ent in Van­cou­ver– dancers, singers, DJ’s. It’s a small com­mu­nity where we know of peo­ple, but we sel­dom get the chance to really see what they do. The idea for “For the Luv of It” just grew from there”. The first show, Feb­ru­ary 25th at Richards on Richards enter­tained a crowd of over 500 includ­ing cast­ing agents, direc­tors, pro­duc­ers, local record com­pa­nies, tal­ent agen­cies and man­age­ment com­pa­nies. “We are very grate­ful to all the peo­ple who helped put this first show together. The per­form­ers, the enter­tain­ment com­mu­nity and, of course, our spon­sors. This show could not have hap­pened with­out every­one believ­ing in the suc­cess of the show.

Carla Cather­wood — Founder

Carla Cather­wood cre­ated and founded CMC Enter­tain­ment from her pas­sion and love of the enter­tain­ment busi­ness. Since her first debut as a pro­ducer of “A Twist of Fate”, a fundraiser for Steve Stan­ton a friend and fel­low dancer who was inno­cently and trag­i­cally injured in a night club shoot­ing, she has since gone on to cre­ate the all female per­form­ing group “Bur­lesque Beau­ties” and to pro­duce shows “For the Luv of It! And “For the Luv of It YOUTH!” (www.fortheluvofit.com)

Carla cre­ated the show, For the Luv of It! To show­case the tal­ents of her fel­low pro­fes­sion­als, and up and com­ing youth in the enter­tain­ment busi­ness. Her unique approach is to cre­ate a high energy, tal­ent filled show­case of the best of the best in West­ern Canada’s enter­tain­ment world. To con­nect the tal­ent with the busi­ness of the enter­tain­ment, she invites lead­ing enter­tain­ment indus­try pro­fes­sion­als, includ­ing Enter­tain­ment and Cast­ing Direc­tors, Chore­o­g­ra­phers, Pro­duc­tion Com­pa­nies, Man­age­ment Com­pa­nies, Local Record Labels and Tal­ent Agents to all the shows. Her shows have caught the atten­tion of major busi­nesses in Van­cou­ver. Spon­sors have included A Marca Bavaria, Mol­son Kick, Shark Energy Drink, Urban Behav­iour, Miss Sixty, Aritzia, Blue­line Sports (Coquit­lam Cen­ter), Sun­scape Tan­ning, and Carla has teamed up with the Covenant House to help cre­ate and build the arts pro­gram for their under­priv­i­leged and at risk youth. She not only pro­duces her own shows, she chore­o­graphs, dances and acts as well! Carla has just come off tour and is still cur­rently work­ing with singer Cory Lee (The Naughty Song) and (Good­bye). Carla’s chore­og­ra­phy and stage cred­its include Cory Lee (Naughty Tour) open­ing for Shawn Desmond, Cory Lee’s “Good­bye” video, “Break a Leg Rosie” – a short film star­ring Carly Pope, The Arts Club, The Arts Club – Mom’s the Word 2 –Unhinged, “A Night of Bur­lesque”, River Rock Casino, Cham­paign Show­girls, Chevro­let – “Cobalt Club Series”, Miss Sixty, Aritzia, Play­boy Jeans, Dish Jeans, Celebrity Cruise Lines, Tri­ton Films, Van­cou­ver Fash­ion Week and Up and Com­ing Singer Song­writer “Jessie Far­rell” Carla is also a dance instruc­tor and has been since the age of 13. She cur­rently con­tracts her ser­vices out to local dance com­pa­nies, pro­duc­tion com­pa­nies, char­i­ties, and dance con­ven­tions such as The Move Dance Project (www.movedance.com) Carla’s film, tele­vi­sion, music video, adver­tis­ing, and act­ing cred­its include Cat­woman, The Good­bye Girl, Romeo, Life as We Know It, Nin­tendo, Milk, Twister Moves, EA Sports, Sha­nia Twain, Michael Buble, Cory Lee, Soul Deci­sion, Thornly, The New Pornog­ra­phers, Sara (BMG Ger­many) and Ceclia Heung (Uni­ver­sal Hong Kong) In the near future Carla intends to con­tinue to inspire oth­ers through her shows “For the Luv of It!” and “For the Luv of It YOUTH! help­ing artists find a con­nec­tion between their art form and busi­ness con­tacts they need to find and cre­ate work for them­selves. Carla looks for­ward to tour­ing again with her dear friend and pro­fes­sional “Cory Lee” (www.corylee.net) and to con­tinue to chore­o­graph, teach work­shops and pro­duce shows for her own and other com­pa­nies’ events.