How it Began

For the Luv of It is Vancouver’s hottest new production showcasing Vancouver’s up and coming vocal and dance talent. It all started with “Twist of Fate”, a successful fundraiser for LA dancer and choreographer Steve Stanton. Producer, Carla Marie Catherwood pulled together some of the best in Vancouver’s dance and vocal scene and rocked the house at Richards on Richards to a sold out crowd of 600, raising over $7500 for the injured dancer. “I saw the audience response we had for all the performers, and just knew I had to keep it going.” Said Ms. Catherwood. “There is so much talent in Vancouver- dancers, singers, DJ’s. It’s a small community where we know of people, but we seldom get the chance to really see what they do. The idea for “For the Luv of It” just grew from there”. The first show, February 25th at Richards on Richards entertained a crowd of over 500 including casting agents, directors, producers, local record companies, talent agencies and management companies. “We are very grateful to all the people who helped put this first show together. The performers, the entertainment community and, of course, our sponsors. This show could not have happened without everyone believing in the success of the show.

Carla Catherwood - Founder

Carla Catherwood created and founded CMC Entertainment from her passion and love of the entertainment business. Since her first debut as a producer of “A Twist of Fate”, a fundraiser for Steve Stanton a friend and fellow dancer who was innocently and tragically injured in a night club shooting, she has since gone on to create the all female performing group “Burlesque Beauties” and to produce shows “For the Luv of It! And “For the Luv of It YOUTH!” (www.fortheluvofit.com)

Carla created the show, For the Luv of It! To showcase the talents of her fellow professionals, and up and coming youth in the entertainment business. Her unique approach is to create a high energy, talent filled showcase of the best of the best in Western Canada’s entertainment world. To connect the talent with the business of the entertainment, she invites leading entertainment industry professionals, including Entertainment and Casting Directors, Choreographers, Production Companies, Management Companies, Local Record Labels and Talent Agents to all the shows. Her shows have caught the attention of major businesses in Vancouver. Sponsors have included A Marca Bavaria, Molson Kick, Shark Energy Drink, Urban Behaviour, Miss Sixty, Aritzia, Blueline Sports (Coquitlam Center), Sunscape Tanning, and Carla has teamed up with the Covenant House to help create and build the arts program for their underprivileged and at risk youth. She not only produces her own shows, she choreographs, dances and acts as well! Carla has just come off tour and is still currently working with singer Cory Lee (The Naughty Song) and (Goodbye). Carla’s choreography and stage credits include Cory Lee (Naughty Tour) opening for Shawn Desmond, Cory Lee’s “Goodbye” video, “Break a Leg Rosie” – a short film starring Carly Pope, The Arts Club, The Arts Club – Mom’s the Word 2 –Unhinged, “A Night of Burlesque”, River Rock Casino, Champaign Showgirls, Chevrolet – “Cobalt Club Series”, Miss Sixty, Aritzia, Playboy Jeans, Dish Jeans, Celebrity Cruise Lines, Triton Films, Vancouver Fashion Week and Up and Coming Singer Songwriter “Jessie Farrell” Carla is also a dance instructor and has been since the age of 13. She currently contracts her services out to local dance companies, production companies, charities, and dance conventions such as The Move Dance Project (www.movedance.com) Carla’s film, television, music video, advertising, and acting credits include Catwoman, The Goodbye Girl, Romeo, Life as We Know It, Nintendo, Milk, Twister Moves, EA Sports, Shania Twain, Michael Buble, Cory Lee, Soul Decision, Thornly, The New Pornographers, Sara (BMG Germany) and Ceclia Heung (Universal Hong Kong) In the near future Carla intends to continue to inspire others through her shows “For the Luv of It!” and “For the Luv of It YOUTH! helping artists find a connection between their art form and business contacts they need to find and create work for themselves. Carla looks forward to touring again with her dear friend and professional “Cory Lee” (www.corylee.net) and to continue to choreograph, teach workshops and produce shows for her own and other companies’ events.